Social Media & Marketing Success (for Leaders, Coaches & Experts)

How can you as a professional speaker, coach, expert and business leader use social media and traditional marketing approaches to effectively and profitably monetize your online presence and market position? Why should you as a professional want to learn the strategy and tools of social media? It’s very simple: LEVERAGE!

Social media isn't going away and more and more, if you aren't taking advantage of the best tools, techniques and approaches, YOU ARE BEING LEFT BEHIND.

You already know what I'm saying. You know you need to

• Get new clients
• Maintain and grow your current client relationships
• Find ways to monetize your commitment to social media. 

That is why I created this training webinar for you complete with the video, full MP3 audio and e-book for you to download today!

In today’s business world, there is a shift in the way we are all communicating. You must keep up in order to stay relevant and to connect with clients in today’s marketplace. I have specifically designed this presentation exclusively for professionals just like you including tangible ready-to-use approaches!

You will learn

1. Where to find your current and prospective clients on the internet.
2. How to brand yourself, your products and your services.
3. How to build and maintain a relationship online.
4. How to optimize your visibility on the internet.
5. How to convey your expertise in order to build client confidence in you.
6. How to manage your social media effort in a consistent way.
7. And much, much more!!  There is too much information in this training to summarize here!

Order now using PayPal!

Available for a limited time for only $277 $37.77!

You will learn strategies to project your status and positioning as an expert so you can PROFIT from helping more PEOPLE! Get this valuable resource with the video, audio MP3 and e-book now! You can't afford to miss these insights, strategies and tactics!

To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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Stories Sell!

All good stories have the same elements: (1) a hero (2) the hero's driving desire (3) a big obstacle or opponent and (4) resolution (either happy or tragic). That's it. That's all. If the resolution is happy, it's considered a comedy. If the resolution is sad, it's considered a drama.

You will be more effective as you get better an better at telling stories and incorporating them into your work and speech.

"Facts are forgotten, but stories are remembered and retold." ~Jeffrey Gitomer 

Stories also "sell" better than facts. So consider how strong you are (or aren't) at telling stories, check the list above for whether you do a good job of outlining your story in your mind before you share it, and practice, practice, practice. It will pay off for you!

Here are more tips on how to getting better at story-telling.  At the end of the day, it's mostly about practice, practice, practice.

To your success!

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"If they're laughing, they're buying."

"The #1 trigger of human laughter is surprise." ~Jerry Corley

Set up their expectations... shatter their expectations... surprise them... equals laughter. Incongruity creates humor. Without incongruity, double-entendre and surprise, there is no humor. The best comedians incorporate these into their acts smoothly, but they are still using these basic formulae.

What does this have to do with you?

"If they're laughing, they're buying." ~ Jeffrey Gitomer



That's what it has to do with you. The more you can incorporate humor into what you already do, the more impact you'll have and the more money you'll make.  This is something I'm working on everyday!


To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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Entrepreneurial Advice from the Front Lines!

Here are some of the great tips shared by my friends last week!  I posted this graphic (I'm so sophisticated that I wrote these on a whiteboard!) and asked my Facebook friends for feedback.  Here's what they had to say:

"Listen to your gut. Listen to people who are successful at what they do and what you do. Don't give people more credit then what they are really worth. Listen, listen, listen...evaluate. Follow your gut."  ~LaShonda Anderson

"To much to share here. Short version:

1. Know your purpose. Know what drives you, fuels you. Unless you do that FIRST and then connect that to why you want to be in business, you will never have the energy and passion you need to build a world class business. 
2. Become a student of business. Study successful business models. Study BUSINESS. There's an 80% failure rate in the first 5 years of business and of the 20% that survive, 80% fail in the next 5. That's 96% over 10 years. Know WHY they fail. 
3. Learn how to build a system that produces consistent results. Learn how to replicate it (make it teachable to others) so that you can create a business rather than an over glorified job. I could go on and on. :-)" ~Joe Orsak

"Be BOLD." ~Doc Compton

"Network network network. And don't be afraid of telling people what you do. Remember. Timid salesman have skinny kids, and we're all salesman.  Oh...... We're all a tad crazy too." ~Coy Christoffel

"My advice is this, focus on what you want to do. I wanted to start a business writing resumes so I did. I wanted a website and focused on learning how to build one. While it was important information, it didn't benefit me, it fustrated me. For the time and effort I should have just hired someone to do it for me. I lost the focus of what I was trying to do while saving a few dollars. Keep your sight on your vision and pay someone to help with the rest." ~Jessica Anderson

1. GO FLAT OUT. Do whatever it takes to achieve your goal and bring your dream to life.
2. SUPPORT YOUR IDEA. Invest your time, money, thought, and energy into it. If you don't, don't expect anyone else to.
3. KNOW WHAT YOU DO BEST. And do the HELL out of it!
4. GO FOR BROKE. Put your ass on the line. If you truly believe in your idea, it's worth risking everything you currently have.
5. SETBACKS ARE INEVITABLE. Don't let them get you down. Find things to keep yourself inspired. Remember, every failed attempt is another step forward.
6. LOOK AT THE BIG PICTURE. Look down the road, not just to next payday, or even next year. A wise, wealthy man once said, "I refuse to buy a Cadillac until I can write a check for it. If I have to wait a little while, that's okay; they'll still be making them then." That Escalade can wait. If you "make it" before you've made it, you'll end up a frustrated failure.
7. ELIMINATE DEBT, SAVE, & INVEST. You can not build wealth and pay on debts at the same time. It is mathmatically impossible. Create a tactical plan to eliminate all debt, including the house. The word "Mortgage" means "death grip." Don't save for EMERGENCIES, save for OPPORTUNITIES. Invest prudently in financial vehicles that will cause your money to replicate itself in your sleep. And remember, if it's on your ASS, it's not as ASSET.
8. MAKE YOUR OWN LUCK. Don't wait on handouts or "Right place, right time" thinking. Get out there and make it happen. Take it by force.
9. BE IN LOVE WITH YOUR IDEA. You'll be spending a lot of time with it, make sure you love what you're doing. Just making money gets boring after a while; do what your LOVE, and money will chase you down and tackle you to the ground every chance it gets. ~Michael Neal

"Surrounding yourself with like minded people is key, and I think may be the most important thing. While growing up I never thought about being a entrepreneur, but when I graduated from college I began to meet entrpreneurs every where I went just in my daily activities. After getting to know some of them, my mindset began to change and I began to develop a entreprenerial mind and spirit. And basically the rest is history. So it all started with spending time with other enterpreneurs.

I also think READING is a important part of being a entrepreneur as well. Read books about your industry and also books by other successful entrepreneurs because even though they may be in a different industry, you can apply some of the same principles to whatever your industry may be." ~Roscoe Douglas II 

To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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How's Your Follow Up?

Are you aware of these Follow Up Statistics?

McGraw Hill did a study and found those businesses that boosted their marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%.

48% of sales people never follow up with a prospect

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

10% of sales people make more than three contacts

Here's how that behavior affects your sales performance...

2% of Sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact

Are you committing any of these follow up statistics crimes? If you are, I would recommend automating your follow up by creating a system. If you aren't going to employ a system, then you've got to put more work into it. Either way, if you aren't contacting people again and again and again, you're costing yourself good business. The reality is very few people purchase on first hearing of you.

If you buy into the above stats, 80% of your revenue comes after the fifth contact. It looks like only 3% of sales require only one contact. Ahhhh.... so that's where your money is!!  Need more tips for increasing your sales performance?  Check out 10 Ultimate No B.S. #MonsterTips to Help You Sell More and Earn More Money NOW!


To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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"No more buried talents."

You ever get your hands on an article that really makes you think differently?  I ran across this one talking about how every company needs a mantra.  It hit home with me in a strange way.  Meaning I actually thought about it for two or three days before I came up with mine.  Very different from the all-too-common "I already know that" response I cop when I pick up stuff like this.

But I'd been thinking anyway...  back when I was reading Inc., Fast Company and Success more often I seemed to remember doing a little better in business.  Hmmm....

Anyway...

I've found mine.  "No more buried talents." in case you've not put it together yet.  That captures my heart, my spirit and my mission for me and (most importantly) for you!  It motivates me.  It charges me.  It helps people connect to what I'm about quickly. with Live BIG! Die Empty and this "Experts' Edition" too.  Do you have one?  Maybe you should think about this a little bit?  I hope you will!

No more buried talents!  Let's do this!  Do what?  You already know!  Digging them up and putting them to work is the key to your true prosperity and I want you to have everything that's due you!

To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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The Lolo Lesson and the Teachings of Tebow

Lolo Jones has haters now.  Some of her teammates.  Some of the media.  Random people.  Maybe even you?  Her teammates in particular are upset that she gets television interviews, endorsement deals probably in the millions and the love and adoration of fans worldwide... and doesn't have the gold to show for it.  In fact, in the London 2012 100M hurdles - the event for which she is "famous" she didn't even medal.  She came in fourth place.

Somebody called her "the Anna Kournikova of track" - no wins, just hype.  Or the Tim Tebow of track... no accomplishments, just her virginity.

But one thing you'll notice is that nobody knows her critics by name.  I could look them up, but I won't.  Who cares?  Even in victory on the track, they are losing in public relations and at the bank.  Lolo has left them all in the dust and I LOVE HER FOR IT!  Because, at the end of the day, that's the Lolo Lesson for you and your business.  No matter what you do, don't be so freaking boring!  Have a story and share it!  Be more transparent, more authentically YOU and more people will be attracted to you.


To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Mark@LiveBIGDieEmpty.com
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty
Facebook: http://www.facebook.com/LiveBIGDieEmpty
LinkedIn: http://www.linkedin.com/in/markanthonymccray/
Google+: https://plus.google.com/u/0/103149858138414160703/posts
YouTube: http://www.youtube.com/user/markanthonymccray
Pinterest: http://pinterest.com/markmccray/

For more information on Mark as a speaker or presenter check out http://livebigdieempty.blogspot.com/p/about-mark_29.html

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